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Design and accessibility

This project emerged from the need to redesign the non-financial products section of imaginBank, aiming to increase user engagement with this area. To achieve this, I analyzed accessibility, usability, and user experience to identify opportunities for improvement. Throughout the evaluation, I found that a significant part of the application did not meet basic web accessibility standards.

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For this reason, I designed and facilitated a strategic training session for the design team, providing foundational knowledge on web accessibility along with guidelines and recommendations to apply during their design processes.

→ Client

imaginBank

→ Role

UX Design · User Research

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Design & execution

The training session was created to equip the design team with essential web accessibility concepts. It was a 3-hour, in-person session structured in three parts:

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  • Icebreaker — An activity crafted to help us step into the shoes of the people we design for.

  • Presentation — Definition of accessibility; types of disabilities; accessibility principles; and WCAG standards.

  • Recommendations — A collaborative proposal to integrate accessibility guidelines into each designer’s workflow.

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