Social research
Qualitative and quantitative research to understand people's behaviors and attitudes with the goal of detecting fears, needs, and motivations.
Research through design to design futures
By talking to people, we observe and analyze what's happening in their environment. Through the use of qualitative and quantitative tools, we can understand people's behaviors and attitudes with the goal of detecting fears, needs, and motivations.
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Interviews
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Surveys
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Focus groups
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Non-participant observation
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Trend mapping
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Usability analysis
Why is it important to research before designing?
Because we can't design real solutions without first understanding people. Research allows us to understand their needs, contexts, and desires to create meaningful and impactful solutions.
